I’ve just had a great conversation with Armand, a friend who’s just posted his first video on Linkedin. Well done you ! We were talking about how to find inspiration to create content every day.
It’s not just about posting content for posting content
The first thing, which is really important, is to remember that it’s not just about posting content for posting content. The idea is to grab the audience’s attention and heighten your notoriety on social media. So you must follow your figures and measure the impact on this curve.
On Linkedin it’s very simple, it’s the number of people that view your profile, for example. On Facebook it could be your reach, on Instagram too. You have to bear this in mind first of all.
Consistency is key
Once we’ve got this, we then need to challenge ourselves and try and post content every day, a bit like working out. What’s important is consistency. The idea is to force ourselves to post every day so that it becomes a constraint which helps us to find the motivation to post.
What we’re looking for mainly is the learning curve. The more you post, the more you’re going to learn about your way of posting. About how to find content around you, how to edit, etc.
Posting every day is complicated, if you wake up in the morning saying to yourself that you have to post right away, and that you pick up your phone. It will be a blank and you’ll start to panic.
There is 3 main categories
The first category is the news
There may be loads of things happening in your centre of interests, such as technology, start-ups or sport. The internet is an infinite well of available information. So what I could do is give my thoughts. “My two cents” as GaryVee would call it. I could give my two cents about something that’s happening in the news.
The second category is my life
I meet people, I see things that happen around me and I could say to myself that my daily life is a source of content. For example, with Armand we had a chat and it makes me want to record this video. I found the idea for this video thanks to my chat with my friend. You have no idea how your daily grind could be such a full source of content. You have no idea how your daily grind could be such a full source of content. The second category is my life. I meet people, I see things that happen around me and I could say to myself that my daily life is a source of content. For example, with Armand we had a chat and it makes me want to record this video. I found the idea for this video thanks to my chat with my friend. You have no idea how your daily grind could be such a full source of content.
The third category is what we call curation
It’s simply using others or what others do. A few examples, the first is to give your phone to someone and telling them to record a story about themselves. Such as their name, what they do and what makes them happy. It’s the person that’s going to create content for you. Or you could interview someone. Of course when you interview someone it’s the other person that’s going to speak so you have less pressure to create content. Simple curation on Instagram could be posting about your favourite accounts or adds. So going to fetch exterior content to post on your own social media.
You need to have an editorial line that includes all of this. Generally when you post something your main focus is to capture your audience’s attention. You can have the best product in the world, but if you don’t capture your client’s attention then it won’t work.
So there we have it, if you have any questions I’ll answer with pleasure. And for those of you looking for excuses like :”I need a good camera, a good microphone, good lighting”. Look at my light in this video, it’s a street lamp !